Why SAMP!

To better understand why, first understanding what Samp means is critical. SAMP in the Hindu religion is a fundamental principle of togetherness. The BAPS Swaminarayan Sanstha better explains this concept with the use of several analogies such as breaking one arrow as opposed to a bundle, the force of a falling droplet of water compared to a stone-cutting waterfall, and the strength of a piece of string and many pieces wound together all demonstrate nature’s lesson of samp. That fundamental principle is what the company is built upon and how the four pillars were developed.

The Four Pillars

Our Four Pillars are what we believe and abide by at each step. This helps with delivering a consistent product but also ensuring we achieve results even in the most difficult of circumstances.

UNITY

Our first pillar is truly the glue that holds the company together.


We aim to always stand together as we truly believe we are stronger together. No one individual is more important than the team, and by keeping a united front, no challenge is too difficult to overcome.

VISIONARY

Our second pillar targets our ability to look at the bigger picture in an always-moving environment.

The status quo is always fine until it is too late. By constantly evaluating processes and procedures, we revitalize and adapt to problems before they surface allowing constant innovation.

CREATIVITY

Our third pillar is where the passion of the company is displayed

Understanding each problem faces a different approach, having the ability to thing outside the box allows the company to find solutions where many find a brick wall.

FAMILY

Our fourth pillar is what life, and the company is all about.


Our guest and workforce are so much more, they are our family. Our company is always there for our workforce as we understand without them, we are not the same. Regardless of title, we are there for one another as one big family.